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Top 20 Most Marketable Courses To Study In Kenya 2024

Joseph Wenani
24 Min Read

Are you a student in Kenya looking for the Most Marketable Courses To Study In Kenya in 2024? Well, Kenya educational institutions feature several hotcake Courses up for grabs by students who have just finished KCSE. The number of Marketable courses that pay well in the country ranges from Bachelor to Diploma courses. These Courses are offered in several leading Universities and Colleges in the country. Suppose you want to land a top-paying career after your College education. In that case, pursuing a marketable course will give you an upper hand. So, What are the most marketable courses in Kenya?

The Importance of Marketable Courses in Kenya 

In Kenya today, our economy is being shaped by technological advancements and changing industry demands. Understanding this necessitates the need to choose marketable courses that not only align with personal passion but also meet the emerging needs of the job market in Kenya. Marketable courses are those that are in high demand in the job market. They are characterized by:

  • They are in High Demand
  • They offer skills applicable to various industries.
  • They are less likely to be affected by automation or outsourcing.

Top 20 most marketable courses in Kenya in 2024

As Kenya propels into the future, the education sector must adapt to meet the dynamic demands of the job market. Identifying the top marketable courses for 2024 is crucial for students who aspire to not only excel in their careers but also drive the country’s development forward. Below, we have listed the Top 20 Marketable Degree and diploma Courses In Kenya for 2024:

1. Bachelor of Medicine and Bachelor of Surgery (MBChB)

Top 20 Most Marketable Courses To Study In Kenya 2024

The Bachelor of Medicine and Bachelor of Surgery (MBChB) is the number one hotcake and Most marketable course in Kenya. The healthcare sector in Kenya is increasing to cater to the needs of Kenyans, and thus, the demand for medical professionals will always be needed. The MBChB program generally spans six years and is provisionally accredited by the Medical Practitioners and Dentists Board. It covers a broad range of medical fields, including:

  •  Human Anatomy
  • Medical Physiology
  • Medical Biochemistry
  • Medical Microbiology
  • Parasitology

After completion of the course, you can expect to pursue a wide range of career paths within the healthcare sector, including roles as general practitioners, surgeons, paediatricians, and many other specialities. Regarding salary, fresh graduates from college can expect to earn as low as 127,000, which increases to Ksh 583,000 per month when they garner experience.  

Which is the best university in Kenya to study medicine and surgery?

  1. University of Nairobi
  2. Kenyatta University
  3. Moi University
  4. Jomo Kenyatta University of Agriculture and Technology
  5. Kenya Methodist University
  6. Egerton University
  7. Mount Kenya University.

2. Bachelor of Pharmacy

Top 20 Most Marketable Courses To Study In Kenya 2024

Still, in the healthcare sector, pharmacists play a vital role. If you are passionate about specializing in medication, consider this course. It is a pivotal course in the healthcare system, preparing graduates for roles in hospitals, pharmaceutical companies, and community pharmacies. In Most universities in Kenya, the course spans over 4 years, and within the academic time frame, it covers extensive course work, including:

  • human anatomy
  • biochemistry
  • pharmacology
  • pharmaceutics
  • pharmaceutical chemistry
  • pharmacognosy

After completing the course, you can expect to pursue various careers such as pharmacist, pharmaceutical technologist, quality assurance officer, and more​. In 2024, the average salary for a Pharmacist in Kenya is KSh 1,034,503 annually. Entry-level positions start at KSh 42,000, while more experienced pharmacists can earn up to KSh 4 million per year​​.

Some of the best universities in Kenya that offer a course in Bachelor of Pharmacy in Kenya include:

  1. Kenya Methodist University
  2. Kabarak University
  3. The University of Nairobi (UoN)
  4. Kisii University
  5. Maseno University
  6. United States International University – Africa
  7. Jomo Kenyatta University of Agriculture and Technology (JKUAT)​ 

3. Bachelor of Engineering 

Top 20 Most Marketable Courses To Study In Kenya 2024

The Bachelor of Engineering course in Kenya provides a solid foundation in engineering principles. It involves rigorous training in designing, analyzing, and applying engineering solutions to real-world problems. After you are done with the university level, you can expect to pursue various roles such as :

  • Mechanical Engineer
  • Electrical Engineer
  • Project Engineer
  • Manufacturing Engineer
  • Systems Engineer. 

In Many Kenyan universities, the course spans 4-5 years. Universities in Kenya offering a course in Engineering Include:

  1. Jomo Kenyatta University of Agriculture and Technology (JKUAT)
  2. Moi University
  3. University of Nairobi
  4. Kenyatta University
  5. Technical University of Kenya
  6. Egerton University
  7. Dedan Kimathi University of Technology
  8. Bachelor of Computer Science in Kenya

4. Bachelor of Computer Science

Top 20 Most Marketable Courses To Study In Kenya 2024

As the digital revolution in Kenya continues to evolve, so does the demand for professionals such as computer scientists, network engineers, web developers, and more. To qualify for a Bachelor of Computer Science in Kenya, the minimum entry requirements typically include a KCSE mean grade of C+ and above, with at least a C+ in Mathematics and Physics/Physical Science. The course itself is a four-year course, and after its completion, you can expect to explore career opportunities in various sectors, including:

  •  cybersecurity
  •  data analysis
  •  software engineering
  • system analysis
  • network security

Top employers for computer science graduates in Kenya include leading companies such as Safaricom, MultiChoice, Nokia, Huawei, Airtel Kenya, and the Sameer Group. The salary range for Computer Science graduates In Kenya varies widely depending on experience, job role, and other factors. Graduates can expect salaries ranging from KSh 50,000 to KSh 300,000​for starting positions.

The Top universities in Kenya offering Bachelor of Computer Science include:

  1. University of Nairobi
  2. Strathmore University
  3. Kenyatta University
  4. Egerton University
  5. Technical University of Kenya
  6. Jomo Kenyatta University of Agriculture and Technology (JKUAT)
  7. Masinde Muliro University of Science and Technology​ 

5. Bachelor of Business Administration (BBA)

If you want to understand business operations in Kenya and beyond, a degree in BBA will help you achieve that. Once the course is done, you can expect various career paths, including roles:

  • Logisticians and procurement officers
  • real estate officers
  • buyer or purchasing agents
  • compensation and benefits analysts
  • insurance underwriters

On average, starting salaries can range from KSh 233,000 to KSh 5 million annually. Several reputable institutions in Kenya offer the BBA program, including:

  1. Kenya Methodist University (Multiple campuses)
  2. The Presbyterian University of East Africa
  3. Africa International University
  4. Riara University
  5. Meru University of Science and Technology
  6. Egerton University (Njoro and Nakuru Town Campuses)
  7. Jomo Kenyatta University of Agriculture and Technology
  8. Technical University of Mombasa
  9. Jaramogi Oginga Odinga University of Science and Technology
  10. Dedan Kimathi University of Technology
  11. Maseno University
  12. The University of Eastern Africa Baraton

6. Bachelor of Commerce (B.Com)

Top 20 Most Marketable Courses To Study In Kenya 2024

Is BCom marketable in Kenya? Yes, this is a leading course for students looking to venture into commerce and business-related careers in the real world. The course explores the exchange of goods and services, investment, buying and selling practices, and more. You can expect to venture into several career options, such as banking, investment banking, marketing management, human resources management, financial analysis, auditing, and more.

What is the salary of a BCom graduate in Kenya? The salary for B.Com holders in Kenya ranges significantly based on experience, position, and sector. Entry-level positions such as financial analysts and auditors may earn between KES 240,000 to 1,200,000 per year. More specialized roles like marketing managers and human resources managers can expect salaries between KES 600,000 to 1,800,000 annually​​.

Institutions in Kenya Offering B.Com Include:

  1. Kenyatta University
  2. Kabarak University
  3. KCA University
  4. Technical University of Kenya
  5. Africa Nazarene University
  6. The Cooperative University of Kenya
  7. Pan Africa Christian University​

7. Bachelor of Economics

Top 20 Most Marketable Courses To Study In Kenya 2024

If You want to pursue careers as an economist, financial analyst, policy analyst, or business consultant, then a course in economics should be your first choice. The course prepares you to analyze and address economic issues, formulating plans for efficient resource use within businesses and governments. Key areas of study include mathematics and statistics, research, communication, data analysis, technology, and business​.

Salaries for economics graduates in Kenya range from Ksh 40,000 to Ksh 150,000 per month, with variation based on experience, sector, and role. 

Which university offers economics in Kenya?

  1. University of Nairobi
  2. Kenyatta University
  3. Technical University of Kenya
  4. Machakos University
  5. Moi University
  6. Jomo Kenyatta University of Agriculture and Technology (JKUAT)
  7. Strathmore University​ 

8. Bachelor of Laws (LLB)

Top 20 Most Marketable Courses To Study In Kenya 2024

 If you want to Jump into the legal world, an LLB program in Kenya is the best bet. The course itself is a four-year course designed to offer students a solid foundation in legal principles, both theoretical and practical aspects. Upon completion, you must undertake a 12-month diploma at the Kenya School of Law followed by a six-month pupillage in registered law firms or internships in legal departments like the State Department of Law in Kenya or the Office of the Director of Public Prosecution (ODPP)​. 

Which university is best for law in Kenya?

  1. Africa Nazarene University
  2. Chuka University
  3. Strathmore University
  4. Kabarak University
  5. University of Embu
  6. Umma University
  7. The Catholic University of Eastern Africa
  8. Riara University​ 

10. Bachelor of Education

Top 20 Most Marketable Courses To Study In Kenya 2024

For those looking to join the teaching profession and be employed by TSC, pursuing a career in education (B.Ed) in Kenya should be your first step. Education is still a marketable Choice because every year, more teachers are recruited by TSC. Besides teaching, the B.Ed degree opens opportunities in economic planning, business and financial management, and accounting practices​. Several reputable universities in Kenya offer the Bachelor of Education, including:

  1. University of Nairobi
  2. Kenyatta University
  3. Africa Nazarene University
  4. Africa International University
  5. Kenya Methodist University
  6. Marist International University College
  7. Muranga University of Technology
  8. Kisii University
  9. Kibabii University
  10. Pwani University
  11. Maasai Mara University
  12. University of Kabianga​.

11. Bachelor of Architecture

Top 20 Most Marketable Courses To Study In Kenya 2024

Is a Bachelor of Architecture marketable in Kenya? This course will help you secure a job without any hassle. Most Kenyan universities offer the course for 6 years but are divided into 2 stages. The first four years focus on a Bachelor of Architectural Studies, followed by two years leading to the Bachelor of Architecture degree. You can expect to cover a wide range of subjects, from building technology, history, and theory of architecture to design, mathematics, and environmental studies, ensuring a well-rounded education​. 

After completion, you can land several top-notch job roles, including architecture, urban planning, landscape architecture, interior design, and more. A Bachelor of Architecture is a high-paying course in Kenya regarding the overall compensation package. Those fresh from university can earn about KES 65,600 monthly on average. With experience, salaries can rise significantly, with senior-level professionals earning up to KES 262,000 monthly​.

Some of the universities offering the course in Kenya Include:

  1. University of Nairobi
  2. Kenyatta University
  3. Technical University of Kenya
  4. Jomo Kenyatta University of Agriculture and Technology (JKUAT)
  5. The University of Nairobi 

12. Bachelor of Nursing in Kenya

Top 20 Most Marketable Courses To Study In Kenya 2024

Nurses assist doctors in hospitals and also offer healthcare services across various settings. If you are wondering whether a course in Nursing is Marketable in Kenya, there are many reasons to consider. Besides being a Top Job In Kenya, a nursing degree attracts mouth-watery salaries. An Entry-level registered Nurse in Kenya earns KSh 39,450 per month​ . With experience and specialization, nurses can earn significantly more, with ICU nurses commanding salaries of approximately KSh 129,000 monthly​.

Some of the best universities offering a course in Nursing in Kenya include:

  1. University of Nairobi
  2. Kenyatta University
  3. Moi University
  4. Jomo Kenyatta University of Agriculture and Technology (JKUAT)
  5. Mount Kenya University
  6. Maseno University
  7. Egerton University​ 

13. Bachelor of Science in Information Technology

Top 20 Most Marketable Courses To Study In Kenya 2024

A BSc in IT should be a choice for students seeking a career in Information Technology. This course prepares graduates for various roles within the IT industry and related fields, emphasizing the practical application of technology to solve real-world problems. After completion, you can pursue career paths such as software engineer, data analyst, systems analyst, network systems professional, and IT project manager. You can expect to earn a salary of KES 39,405 to KES 139,705 per month, depending on the specific job position within the IT field​. Institutions Offering the Course in Kenya include:

  1. University of Nairobi
  2. Kenyatta University
  3. Strathmore University
  4. Moi University
  5. Multimedia University of Kenya
  6. Maseno University
  7. African Nazarene University​ 

14. Bachelor of Environmental Science

The Bachelor of Environmental Science in Kenya is designed to equip students with the knowledge and skills to analyze, develop, and apply solutions to environmental issues, considering business, economic, scientific, and technological dimensions. Institutions Offering the Course Include:

  1. Kabarak University​
  2. Mount Kenya University
  3. Rongo University
  4. University of Embu
  5. Chuka University
  6. Laikipia University
  7. Kenyatta University School of Health Sciences​ 

15. Diploma in Accounting and Finance

Top 20 Most Marketable Courses To Study In Kenya 2024

The Diploma in Accounting and Finance and a CPA (Certified Public Accountant) qualification stand out as a highly marketable and practical course in Kenya. After completing the course, you can work in various roles as accountants, financial analysts, auditors, and finance managers across multiple industries.  

Regarding salaries for a Diploma in Accounting and Finance, earnings vary widely based on the specific role, experience, and qualifications. For those with a diploma in Accounting and Finance, salaries can range from KES 61,200 as a starting average salary to KES 304,000 at the higher end, with the median salary being around KES 136,000 per month​.

Institutions Offering the Course in Kenya include:

  1. Kenya Institute of Management
  2. University of Nairobi
  3. Strathmore University
  4. Multimedia University
  5. Jomo Kenyatta University of Agriculture and Technology (JKUAT)
  6. Nairobi Technical Training Institute
  7. African Nazarene University​ 

16. Diploma in Information Technology in Kenya

Kenya is recognized as the regional ICT hub of East Africa, leading in broadband connectivity, mobile money, and FinTech services. The country’s ICT sector is on an upward trajectory and is expected to contribute significantly to the GDP through IT-enabled services. Graduates with a Diploma in IT can find opportunities in government offices, private companies, and NGOs and even start their IT businesses. 

Best Institutions Offering the Course in Kenya include:

  1. Nairobi Technical Training Institute
  2. Kenyatta University
  3. Jomo Kenyatta University of Agriculture and Technology (JKUAT)
  4. KCA University
  5. Zetech University
  6. Multimedia University of Kenya
  7. Technical University of Kenya

17. Diploma in Electrical Engineering

Top 20 Most Marketable Courses To Study In Kenya 2024

The Diploma in Electrical Engineering is a highly marketable course in Kenya, aligning well with the nation’s growing demand for skilled professionals in technology, construction, manufacturing, and other industries. The course typically spans three years, providing comprehensive training in electrical installations for various domestic, commercial, and industrial settings. Graduates can pursue various roles, such as :

  • electrical technicians
  • controls engineers
  • test engineers
  • electrical project managers
  • electrical designers
  • sustainability engineers
  • electrical engineers

In Kenya, the salary for individuals with a Diploma in Electrical Engineering varies depending on the sector and experience. The monthly salary for Electrical & Power Engineering positions generally ranges from KES 29,085 to KES 98,144, including bonuses​​. For diploma holders in Electrical Engineering working in companies like Kenya Power, the starting salary can be around KES 60,000 per month, with the potential to increase significantly with experience. Some skilled professionals in this field, working at Kenya Power or KenGen, for instance, can earn over KES 150,000, along with hefty allowances​ . 

 Institutions Offering the Course in Kenya include:

  • Technical University of Mombasa
  • Masinde Muliro University of Science and Technology
  • Machakos University
  • Dedan Kimathi University of Technology
  • Jomo Kenyatta University of Agriculture and Technology (JKUAT)
  • Kisumu National Polytechnic
  • Nairobi Technical Training Institute
  • Kabete National Polytechnic​ 

18. Diploma in Human Resource Management

Top 20 Most Marketable Courses To Study In Kenya 2024

Kenya’s Human Resource Management (HRM) Diploma is a highly marketable and essential course, especially in 2024. A diploma in HRM combines elements of psychology and business, delving into recruitment, training, employee relations, and organizational development.

The salary for HR professionals in Kenya can vary widely depending on experience, industry, and company size. Entry-level positions may start from Ksh 32,435, with more experienced HR managers earning upwards of Ksh 63,149 monthly. 

Institutions Offering the Course in Kenya include:

  1. Kenya Institute of Management (KIM)
  2. University of Nairobi
  3. Kenya Institute of Social Work and Community Development (KISWCD)
  4. College of Human Resource Management (CHRM)
  5. Kabarak University
  6. The Kenya Institute of Management (again for emphasis)
  7. Zetech University

19. Diploma in Supply Chain Management

The Diploma in Supply Chain Management in Kenya prepares students for a supply chain and logistics career. It is a field that is becoming increasingly vital in the global economy and particularly relevant to Kenya’s growing industrial and service sectors. The program typically spans 2 to 3 years, depending on the institution. 

Salaries for entry-level positions start from KES 30,000 per month, with experienced professionals earning upwards of KES 100,000 monthly. The exact figures can vary significantly depending on the sector, company size, and individual experience.​ 

Institutions Offering the Course include:

  1. Kenya Institute of Supplies Examination Board​ (KISEB)​.
  2. Kibabii University​ (Kibu)​.
  3. Institute of Advanced Technology (IAT)​ (IAT Academy)​.
  4. Management University of Africa​ (MUA)​.
  5. Meru University of Science and Technology​ 
  6. Rift Valley Technical Training Institute
  7. Bondo Technical Training Institute​

20. Diploma in Sales and Marketing

Top 20 Most Marketable Courses To Study In Kenya 2024

The Diploma in Sales and Marketing in Kenya is a comprehensive course designed to equip students with various management skills applicable in various management areas. This course spans over 24 months and includes several modules that cover the principles and practices of selling and marketing, economics, business communication, legal aspects of sales and marketing, public relations, international marketing, and more​ ​.

Graduates can explore a range of career paths, including:

  • Sales Representative
  • Marketing Coordinator
  • Market Research Assistant
  • Digital Marketing Assistant
  • Customer Service Representative
  • Retail Sales Associate​ 

In Kenya, the salary for sales and marketing professionals varies by role. For instance, a Sales Representative can earn about Ksh 36,000, a Sales Executive about Ksh 37,000, and a Sales Manager significantly more at Ksh 215,000. For those in marketing, a Marketing Assistant might earn around Ksh 31,000, a Marketing Officer about Ksh 43,000, and a Marketing Manager could take home around Ksh 143,000​.

Here are seven reputable institutions in Kenya that offer this diploma:

  1. The Kenya Institute of Management)​.
  2. JKUAT (Jomo Kenyatta University of Agriculture and Technology)​ (​.
  3. KCA University​ 
  4. Nairobi Institute of Business Studies (NIBS)​ 
  5. Machakos Institute of Technology​ 
  6. Kenya Polytechnic University College​ 
  7. Mombasa Technical Training Institute 

Conclusion

The landscape of marketable courses in Kenya is as diverse as it is dynamic. As we look towards 2024 and beyond, the key to thriving in the job market lies in Selecting courses that not only lie within your passion but are also marketable. In this blog post, we have listed the Top 20 best marketable courses in Kenya for undergraduate students to help you get started. With the knowledge in your hands, it’s up to you now to make your own decision. Remember, the future is ripe with opportunities for those prepared to meet the evolving demands of the workforce. As I conclude, if you have any questions or comments that you would like to ask, fill out the form below, and we will get back to you immediately.

All the best in your educational Journey.

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